Kai D. Wright

About the Book:
In Certain Uncertainty, renowned management theorist Des Dearlove delivers an exciting and illuminating discussion of how to build resilience and agility into our lives and businesses. As rapid and foundational change becomes ever more constant, a state of constant disruption increasingly becomes our new normal. Certain Uncertainty collects advice and fresh thinking from accomplished business leaders to help managers and executives navigate contemporary markets.

About… Show more

About the Book:
In Certain Uncertainty, renowned management theorist Des Dearlove delivers an exciting and illuminating discussion of how to build resilience and agility into our lives and businesses. As rapid and foundational change becomes ever more constant, a state of constant disruption increasingly becomes our new normal. Certain Uncertainty collects advice and fresh thinking from accomplished business leaders to help managers and executives navigate contemporary markets.

About My Chapter:
In my chapter, I discuss why every executive, employee, and entrepreneur needs a personal brand to thrive in the coming years, and how companies that encourage personal brands of employees will take-off on the community & authenticity rocket. 🚀

🔎 Read about:
5️⃣ the top five trends shaping the future of work (i.e., growing creator economy, Great Resignation, multiverse mania, ever-expanding media landscape, and digital transformation);
✅ why MrBeast is a blueprint for the modern creator, and how the creator class is disrupting both companies and categories by challenging business models and influence; and
5️⃣ the five factors separating you and a strong personal brand (i.e., lexicon, audio, visuals, experience, and culture) Show less

Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.

The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with Columbia University’s Kai D. Wright, puts cultural issues at the heart of the research report to further… Show more

Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.

The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with Columbia University’s Kai D. Wright, puts cultural issues at the heart of the research report to further understand how brands can move out of paralysis on today’s most pertinent topics and find a path forward in closing the current cultural divides in society. Show less

The Black Lives Matter movement has galvanized consumers, asking brands to define how they respond to racial injustice.

Brands are asking, what should they be doing now? How can they move forward in a way that's effective and provides empathy, earnestness and empowerment in their engagements with the Black community?

Guest-edited by Kai D. Wright — Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder of blacklist100 — the WARC Guide to Brand activism… Show more

The Black Lives Matter movement has galvanized consumers, asking brands to define how they respond to racial injustice.

Brands are asking, what should they be doing now? How can they move forward in a way that's effective and provides empathy, earnestness and empowerment in their engagements with the Black community?

Guest-edited by Kai D. Wright — Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder of blacklist100 — the WARC Guide to Brand activism in the Black Lives Matter era, compiles insights and learnings from prominent Black voices in the marketing community to help marketers navigate these challenges, and lead with purpose. It includes examples from leading brands including Procter & Gamble, Ford, Netflix, Levi’s, Visa, Ben & Jerry’s, Nike and Pandora, among others.

The Guide’s four chapters map out how the Black Lives Matter movement is intersecting with brands:
1. The movement reaches critical mass
2. What consumers want brands to do
3. Inside out — Doing work internally first
4. Internal work inspires external work Show less

Justice is only achieved when the most vulnerable party is protected, made whole, and/or becomes better off. Justice demands that we radically transform the system. ‘We’ being the operative word. All of us. Everyday citizens, leaders, and beyond. And that includes brands. Racial inequity is both a collective problem to redress, and a shared responsibility to solve. The greater the resources, influence, and platform of any individual actor – the greater their accountability.

Brands have… Show more

Justice is only achieved when the most vulnerable party is protected, made whole, and/or becomes better off. Justice demands that we radically transform the system. ‘We’ being the operative word. All of us. Everyday citizens, leaders, and beyond. And that includes brands. Racial inequity is both a collective problem to redress, and a shared responsibility to solve. The greater the resources, influence, and platform of any individual actor – the greater their accountability.

Brands have played a meaningful role in pursuing justice in the past; in the #MeToo movement, in LGBTQ rights, and in gender equality. Once again, history is calling on brands to use their power, influence, and scale for social justice related to racial inequity. Show less

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric… Show more

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings. Show less